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Behind The Brand

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At FGG we’re diehard motorsport fans. From 5am alarms to watch races on the other side of the world to dedicating our weekends to watching 20 drivers risk it all for glory and our entertainment we believe it's the best sport on earth.

There was just one problem...

We wanted to be even closer to the action and show even greater support for our favourite teams and drivers. Naturally, we started motorsport-inspired merchandise that fulfilled our passion for design and the sport we fell in love with as kids.

What started with an idea in 2022 has now grown to Fifth Gear Family of more than 5000 customers and more than 11,000 items sold.

Handmade to order

From our studio in Wimbledon, all of our designs are meticulously crafted by our co-founders Jordan and Zoe.

From subtly embroidered garments paying homage to the greatest drivers and teams of all time, to circuit and track designs sourced from around the globe—each piece serves as a captivating conversation starter for racing fans.

Building a community

As our family grows so does our passion for our craft. We believe its our responsibility to give back to our customers and treat every piece with the care and attention it deserves. We know that this sport is divisive, fierce and competitive but one thing we all share is a love for the pinnacle of motorsport.

Collaborations with

FanAmp
Gravel Trap Graphics
Red Racer Books
F1 Fantasy HQ
F1 Fantasy Hub
JPR Photos

Meet The Team

Jordan Wilson-Pearce

Co-Founder & Designer

Zoe Barrett

Co-Founder & Designer

Tom Pabani

Business Development Manager

Presley

Employee Welfare Officer

The Creative Process

Jump in and join us in our creative journey into making our garments and see how we navigate the chicanes of running a small business.

“If you no longer go for a gap that exists, you're no longer... a small business owner

– Jordan Wilson-Pearce (Co-Founder)

Designing the embroideries

All are embroideries start of as sketches and are the uploaded and programmed in house using specialised software into digitised designed ready to be stitched directly onto garments.

Graphic Illustration

All garments feature detailed graphic illustrations created using various mediums, from vectors in illustrator to digital drawing in Procreate. Every design captures the essence of racing and the memories formed at circuits worldwide.

Embroidery

Each embroidered item is custom made in our studio by us. Our machines stitch almost 500,000 stitches daily, bringing our designs to life.

Pressing

We press all our professionally printed transfers using our heat press. Each garment is carefully measured to accuracy and quality checked before its shipped.

Packaging

When all handmade items are completed, orders are packed and prepared for shipping domestically and to over 45 countries worldwide.

Printing

We print posters on demand using premium-grade photography paper to minimise stock waste, prioritising environmental conservation.

Welcome to The Studio

Fifth Gear Garms began like numerous other small enterprises, emerging from the humble garden shed. We are now thrilled, with your gracious support, to have elevated our status to our exclusive London-based creative studio.

So, come in, make yourselves feel welcome and explore.